Rooms Hotels

Hotels partner with local attractions to build brand value

Excerpt from Hotel News Now

Jun 15, 2013 12:56 pm

Skift Take

Hotels can expand their brand offerings and attract a larger customer set with very low investment by tapping into local resources to form relationships that ultimately serves all parties.

— Samantha Shankman

Register Now for Skift Global Forum

For decades, hoteliers have fretted about losing revenue when guests visit an offsite restaurant, spa or golf course. Today, however, some forward-thinking operators are discovering the benefits of exclusive relationships with such facilities as consumers increasingly focus on the destination rather than just a hotel in making their travel decisions.

“For amenities like spas and golf courses, it may not be practical for a hotel to build one for themselves,” said Robert Mandelbaum, director of research and information services at PKF Hospitality Services. “So as a way of being able to position themselves as a resort-style property, some hotels are forming these exclusive relationships that provide things like preferred access or pricing for their guests.”

Read the Complete Story →

Tags: ,

Next Up

More on Skift

Interview: The Creative Process Behind Eurostar’s New London Terminal
Tripadvisor Buys Tours Online Booking Provider Viator For $200 Million
Daily Travel Startup Watch: eCopters, Halcyon Backpacking Company And More
Spending On Leisure Travel Is Best Use Of Points Earned During Business Travel