Destinations Asia

Kashmir targets Indian visitors with a new travel magazine

Excerpt from Kashmir Life

Jun 11, 2013 12:33 am

Skift Take

Kashmir’s tourism industry has grown rapidly in the past two years and the magazine is just one of several marketing efforts the region is undertaking to attract more visitors from its largest inbound market.

— Samantha Shankman

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Tony Gladvin George  / Flickr

The sun sets behind the small boats known as 'shikara' sit on Dal Lake, Kashmir. Tony Gladvin George / Flickr


Director Tourism Kashmir Talat Parvez launched the first travel magazine from Kashmir ‘Discover Kashmir’ at Gulmarg on Sunday.

Discover Kashmir is the first ever travel magazine from Kashmir…

“We will launch the next issue from Delhi and Mumbai. The travel magazine caters to the tourists visiting Kashmir from different parts of India. We will keep the magazine at prominent news stalls in Delhi and Mumbai from next month and later gets it readership across India,” said it’s Publisher.

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