Kashmir targets Indian visitors with a new travel magazine
The sun sets behind the small boats known as 'shikara' sit on Dal Lake, Kashmir. Tony Gladvin George / Flickr
Kashmir’s tourism industry has grown rapidly in the past two years and the magazine is just one of several marketing efforts the region is undertaking to attract more visitors from its largest inbound market.
Excerpt from Kashmir Life
Director Tourism Kashmir Talat Parvez launched the first travel magazine from Kashmir ‘Discover Kashmir’ at Gulmarg on Sunday.
Discover Kashmir is the first ever travel magazine from Kashmir…
“We will launch the next issue from Delhi and Mumbai. The travel magazine caters to the tourists visiting Kashmir from different parts of India. We will keep the magazine at prominent news stalls in Delhi and Mumbai from next month and later gets it readership across India,” said it’s Publisher.