Destinations

Tourism marketing makes its way into U.S. grade school curriculums

Jun 11, 2013 7:03 am

Skift Take

Will tourism become a standard school subject as the industry’s economic significance is realized? Those to act early on the trend will surely see an uptick in young people entering the profession.

— Samantha Shankman

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Fourth-graders in a Noblesville school are meeting the requirement to learn Indiana history by learning how to promote the state to tourists.

The Indiana Office of Tourism Development has provided teachers at Promise Road Elementary School in Noblesville with a program called “Visit Indiana: 4th Grade Social Studies.”

The six-week course turns children into travel agents seeking to promote business and tourism.

The tourism office says teams study geography, map reading, weather, math and economics, as well as the history of the Indiana region they pick to promote. The teams then develop multimedia projects based on what they’ve learned.

Course resources are free and available at VisitIndianaTeachers.com.

The complete curriculum is below:

Download (PDF, 3.79MB)

Copyright (2013) Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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