Destinations Asia

India safety initiatives may not be enough to get back female visitors

Excerpt from New York Times

Jun 11, 2013 1:34 am

Skift Take

India’s new marketing shtick will be listing off the hotels and tour operators that cater to women-only trips; however, the insulated efforts can’t quickly repair the hit that India’s tourism reputation took over the past three months.

— Samantha Shankman

Evolving Strategies in Travel Ad Tech and Bookings

Ahmad Masood  / Reuters

Demonstrators take part in a protest for a gang rape victim who was assaulted in New Delhi December 29, 2012. Ahmad Masood / Reuters


Visits to India by female tourists dropped 35 percent in the first three months of this year compared with the same period last year, according to the Associated Chambers of Commerce and Industry of India…India can ill afford to lose the foreign currency that tourists inject into the economy.

The Indian government and the tourism industry are scrambling to reassure would-be visitors. Indian states are forming tourism police forces, hotels have created exclusive areas for women only, and tour groups are adding features like women’s-only tours and cellphones for all customers.

 

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