Destinations

Universal Hollywood theme park happy to let you cut lines for the right price

Excerpt from New York Times

Jun 10, 2013 10:50 am

Skift Take

… and for $399 Universal will let you make someone who paid standard price hold your backpack while you go on the bumpy rides.

— Jason Clampet

Free Report: The Future of Personalized Marketing in Travel

Theme parks have traditionally been the ultimate melting pots. Tourists, retirees, rowdy teenagers, families and fathers who would rather be golfing are all thrown together in an egalitarian experience in which the line for one is the line for all, and cotton candy is the food of the masses.

Not anymore.

… [Universal Studios Hollywood] has introduced a $299 V.I.P. ticket, just in time for the summer high season, that comes with valet parking, breakfast in a luxury lounge, special access to Universal’s back lot, unlimited line-skipping and a fancy lunch.

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