Digital

About one-third of U.S. households now own a tablet

Excerpt from Pew Internet

Jun 10, 2013 8:00 am

Skift Take

While ownership rise is good news for the digital ecosystem, so far tablets have been optional devices and better metric to find out is usage of the device and apps on it. Especially in travel sector, beyond the booking apps, it is likely to be very low.

— Rafat Ali

Sponsored by:

Evolving Strategies in Travel Ad Tech and Bookings

For the first time, a third (34%) of American adults ages 18 and older own a tablet computer like an iPad, Samsung Galaxy Tab, Google Nexus, or Kindle Fire—almost twice as many as the 18% who owned a tablet a year ago.

Demographic groups most likely to own tablets include:

  • Those living in households earning at least $75,000 per year (56%), compared with lower income brackets
  • Adults ages 35-44 (49%), compared with younger and older adults
  • College graduates (49%), compared with adults with lower levels of education

Screen Shot 2013-06-10 at 10.43.10 AM

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