Transport Airports

Animated Cleveland airport ad campaign leaves travelers’ cares behind

@SamShankman

Jun 07, 2013 1:20 pm

Skift Take

We wish more airports’ ads could be this much fun; however, Cleveland targets a very specific demographic and a similar strategy wouldn’t work for an international hub.

— Samantha Shankman

Evolving Strategies in Travel Ad Tech and Bookings

YouTube  / Cleveland International Airport

The baggage tag for Cleveland Hopkins International Airport. YouTube / Cleveland International Airport


Cleveland Hopkins International Airport targets business travelers with its newest ad campaign.

The ads, created by Cleveland-based digital agency Brokaw, are colorful and cheerful. Unique for an airport campaign, the ad shows no images of the present day airport, but relies on cartoons and creative graphics to send its message.

The airport portrays itself as still offering an experience on par with the golden age of aviation, but having no TSA also means no Twitter to vent to when flight is delayed.

Which brings up a good question: Would business travelers prefer a simpler travel experience or the convenience of having a smartphone and Wi-Fi?

Maybe air travel isn’t as bad as we think.


This ad focuses on value. The airport touts the most non-stop flights in the region, which leaves business travelers more time to be productive. More productive than having a smartphone?


This ad focuses on convenience and touts the airport’s valet service and smart parking infrastructure. Is valet better than Uber?


This ad touts the airport’s TSA Pre-Check service and mobile app, and totally ruins the airport’s image of embodying a 1950′s flight experience. However, if the TSA has to be there, we might as well rush by it.

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