Destinations

San Diego’s tourism board keeps doors open in last-minute deal with mayor

Excerpt from Meetings Net

Jun 06, 2013 12:13 pm

Skift Take

San Diego would maintain a thriving tourism community for some time without a marketing board, but its functions remain too important to the city’s long-term economic health for the mayor to let its doors close.

— Samantha Shankman

Discover the Top Travel Brands on Social Media

Bill Kuffrey  / Flickr

The pond at Balboa Park in San Diego, California. Bill Kuffrey / Flickr


The saga over tourism funding in San Diego took an unexpected twist last week when the San Diego Tourism Authority, which markets the destination to meeting planners, announced that it would close its doors on June 3 after Mayor Bob Filner said he would not release the funds it needed to operate. But an 11th hour agreement averted the shutdown and now it’s back to business as usual.

It’s been a bumpy road since December when the contract between the city and the Tourism Marketing District, the funding mechanism for tourism marketing, expired.

Read the Complete Story →

Tags:

More on Skift

Ad Tech Is Driving One-to-One Marketing in Travel Booking
The Booking Habits of Hostel Guests Around the Globe
Starwood Extends Mobile Bookings and Inspiration to Google Glass
How to Find the ‘Holistic Traveler’ Trapped in Your Data

We're the Moneyball of the Travel Industry

We know what's coming next in travel. Subscribe to the newsletter and get all the goodness in your inbox daily.