Quantcast
Rooms Hotels

Emerging economies care more about luxe hotel brands, even if the U.S. leads

@jclampet

Skift Take

The luxury sector is one of the first to benefit from an economic rebound, but it still caters to a very specific market in most regions of the world.

— Samantha Shankman

America is the home of the luxury hotel.

Seventy-five percent of luxury hotel chains and brands are based in the United States and U.S. consumers report the highest interest (66.3 percent) in the sector, according to the World Luxury Index.

This is the first report from Digital Luxury Group and Ecole hôtelière de Lausanne to look at the ranking and analysis of highly searched-for luxury hotel brands.

U.S. interest in luxury hotels grew slower than the global average of 1.5 percent; however interest grew at much higher rates in the established and emerging economies of UK, France, Russia, India, and China.

It’s not surprising that interest dropped in recession-hit countries of Germany and Italy, but it also dropped in the growing economies of Brazil and Japan. Brazil’s “extremely fragmented hotel market” could be one cause of the drop in interest.

Country Deman growth for luxury hotels (%)
Russia + 12.8
Britain + 8.5
China + 3.3
Global + 1.5
United States + 0.5
Japan – 11.1
Brazil – 12.1
Italy – 14.3

The most searched-for hotels in the world are HiltonRitz-Carlton, and Four Season.

More Stories Below ▼
Daily Travel Startup Watch: Ascape, Rota and More
The Vacation Rental Technology Ecosystem
Trend Report

The Vacation Rental Technology Ecosystem

Skift Business Traveler: Delta Woos Corporate Business Travelers With Promises
A Marketer’s Cheat Sheet to Creating Engaging Content for Travelers

A Marketer’s Cheat Sheet to Creating Engaging Content for Travelers

Ryanair Surprises Again With New Crew Uniforms That Have Class
Free Report: What Millennials Want in Meetings