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Marriott’s catching up with Starwood and the world, all moving towards urban & design-led hotels: after its Ikea tie-up last year for Moxy Hotels in Europe, it is now bringing its AC Hotel joint venture to U.S.
For the first time in the company’s history, Marriott International is importing a hotel brand into the North American market…AC Hotels by Marriott, which has 79 properties in Spain, Italy, Portugal and France.
[This is] two years after Marriott and Spain’s AC Hotels formed a joint venture combining AC founder Antonio Catalán’s design aesthetic with Marriott’s global distribution system….Advanced discussions are proceeding for AC properties in San Diego, Miami and New York…the first hotel will open no later than the fourth quarter of 2014.
AC Hotels by Marriott, which will sit in the upper moderate lodging tier, will add to the company’s lifestyle brands that includes the recently announced moderately priced Moxy Hotels in Europe.
AC Hotels by Marriott feature lobbies containing a curated collection of inviting furnishings, modern patterns and textures that feel museum-like with a layered tone-on-tone color palette of warm greys and soft charcoal accents that carries through to the guest rooms. Within the lobby, guests can enjoy the AC Lounge, serving small plates, cocktails, and a wide selection of wines and craft beers. Guests can retreat to work or relax in the library with its wide tables that serves as the business center as well. The library also offers locally relevant reading and artifacts. WiFi throughout every AC Hotels by Marriott property will be free. Guests and non-guests will be able to book spaces to work in the lobbies using Marriott’s Workspace on Demand powered by Liquidspace. AC Hotels by Marriott will offer guests a full breakfast buffet.