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Disney opens its theme park doors to speciality Starbucks coffee shops

Jun 03, 2013 7:37 am

Skift Take

Disney doesn’t care so much about another brand in its space. It’s treated as an opportunity to both endear visitors to the parks and to demonstrate that it’s not so closed off it won’t let another brand have its say.

— Jason Clampet

Evolving Strategies in Travel Ad Tech and Bookings

More than a year after the Walt Disney Co. announced a deal with Starbucks Coffee Co. to bring the coffee retailer to its theme parks, signs of the collaboration have appeared in Walt Disney World’s Magic Kingdom.

A gold Starbucks’ logo is now featured on the window of the Main Street Bakery, and a second Starbucks sign has appeared above its doorway. Meanwhile, a notice on the door — with the logo of the “Main Street Restoration Society” — alerts guests that the bakery is being “refreshed” and suggests they visit the Tomorrowland Terrace for breakfast in the meantime.

Disney and Starbucks announced in April 2012 that the coffee retailer would open locations in each of the Disney Co.’s six U.S. theme parks. While these were to be the first Starbucks shops in Disney’s domestic parks, the two companies have worked together elsewhere, including in Disneyland Paris’ Disney Village.

At the time of the announcement, Disney said each Starbucks location would have a unique theme so that it blends in with its park surroundings.

(c)2013 The Orlando Sentinel (Orlando, Fla.). Distributed by MCT Information Services.


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