Skift Take
Tabloid tours have the potential to boom given our collective obsession with celebrity exploits, but success requires shamelessly reveling in the trivial pursuit.
In February The New York Post, in partnership with Metro Sightseeing, an offshoot of Circle Line Sightseeing, began taking riders on a tabloid excursion around the city, revisiting many of the sites immortalized in the newspaper’s renowned headlines, although not the tavern in its most famous one, “Headless Body in Topless Bar.” That would require a long detour to Jamaica, Queens.
The Post tour now faces competition from TMZ, the gossip Web site and television show. Two weeks ago TMZ, in partnership with On Location Tours, started a New York counterpart to its Los Angeles tour. Like the West Coast original, it lets riders relive the drunken rampages and sexual misadventures that make so many of today’s celebrities so appealing.
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Photo credit: The New York Post tour bus is covered is scandalous headlines. New York Post Headlines Bus Tour