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Despite stalled growth in China, Brazil and Russia, a wave of newly middle-class travelers from the BRICs and beyond will start visiting international destinations in the coming decades — dwarfing the numbers we’ve seen thus far.
The deal is a win-win for everyone, but Starbucks fans: It allows Hilton to save costs on the 100,000 cups of free coffee consumed by guests each day and provides the LA-based coffee group with a brand boost.
Hilton Worldwide, one of the world’s largest hotel chains, has signed an exclusive agreement with Los Angeles-based Coffee Bean & Tea Leaf to provide the coffee and tea in the sealed packets that guests find in their rooms, starting this summer.
“This is a way to shake things up for our guests without removing any walls,” said Jim Holthouser, executive vice president, global brand, for Hilton Worldwide.
One reason for the agreement, he said, was that Hilton will save money by buying in bulk.
Holthouser wouldn’t say how much the hotel chain would save, but he noted that guests at the three major hotel brands drink more than 100,000 cups of in-room coffee per day.
“You are talking about going through a whole lot of this stuff,” he said.
(c)2013 the Los Angeles Times. Distributed by MCT Information Services.