Destinations

Amusement park visitors are young, affluent, and checking Twitter

Excerpt from Scarborough

May 27, 2013 2:58 am

Skift Take

Scarborough’s definition of amusement park goer only counts visitors to six specific U.S. parks making for a narrow study; this might be a better look at young people in general than just those that like roller coasters.

— Samantha Shankman

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E. Wah  / Flickr

A photo taken, undoubtedly on a smartphone, during the Flight of the Hippogriff in Wizarding World of Harry Potter. E. Wah / Flickr


Amusement Park Goers* are far more likely to view digital video display ads in more places than the average American, according to a new analysis from Scarborough. The consumer statistics also show that Amusement Park Goers are avid social media users, illustrating the important relationship between the two mediums.

Amusement Park Goers are 69 percent more likely than the average American to have viewed a digital video display in five or more places during the past month. Amusement Park Goers are more likely to utilize social media both online and on their phones, plugging in more than an hour on an average days on social media sites such as Facebook and Twitter.

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