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Virgin America is the most popular airline in U.S., says consumer survey

Excerpt from NBC News

May 22, 2013 9:58 am

Skift Take

Virgin America is heralded as a consumer favorite, but its annual losses tell a different story and the carrier’s dreams of an IPO are far-fetched until it shows sustainable profitability.

— Samantha Shankman

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SWF Photography  / Flickr

A Virgin America Airbus A-320 at the gate at Los Angeles International Airport. SWF Photography / Flickr


In an era where fliers complain air travel can feel like riding a city bus in the sky, Virgin America soared above the competition in Consumer Reports’ airline rankings released Wednesday.

“Virgin America is a cut above the rest,” Consumer Reports senior editor Amanda Walker told NBC News. “People were very happy with their flights on Virgin.”

… Survey respondents said they liked the check-in, flight attendants, the in-flight entertainment options, cabin cleanliness and seat comfort. Virgin was also the only airline to get top marks for baggage handling.

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