Destinations

New Jersey Governor criticized for turning tourism ads into campaign asset

Excerpt from ABC News

May 21, 2013 8:58 am

Skift Take

Is Christie the most influential figure available to declare that the shore is indeed open? Probably. Will his ad appearance help his chances of re-election? Definitely, but maybe there’s nothing wrong with that.

— Samantha Shankman

Get the Latest Intelligence on the Travel Industry

Lucas Jackson  / Reuters

Britain's Prince Harry (R) walks with New Jersey Governor Chris Christie as they view areas of the boardwalk that have been repaired in Seaside Heights, a beach town hit by Hurricane Sandy last year, in New Jersey, May 14, 2013. Lucas Jackson / Reuters


New Jersey Gov. Chris Christie and his family are starring in television commercials that are part of a publicly funded $25 million tourism campaign to encourage people to visit the Jersey Shore after Superstorm Sandy, but Democrats say they are simply taxpayer-funded campaign ads.

The ad campaign called “Stronger Than The Storm” launched last week with its first ad, but five more begin today. Supporters of Christie note the ads are not just running in New Jersey, but out of state as well.

In the first ad, Christie and his family are visible at the end of the 30 second commercial.

“The governor’s voice came through loud and clear,” Eis said, noting they were fighting a “massive consumer perception” that the beach is still closed due to the storm.

Read the Complete Story →

Tags: , , ,

Next Up

More on Skift

Daily Travel Startup Watch: Hinstant, Zensuite and More
Behind the Economics of Travel Metasearch
Skift Business Traveler: Marriott Named the Best Hotel Loyalty Program
Top 3 Destination ‘Must Haves’ for Chinese Travelers

We're the Moneyball of the Travel Industry

We know what's coming next in travel. Subscribe to the newsletter and get all the goodness in your inbox daily.