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Agency responsible for American rebranding receives top design award

Excerpt from Financial News

May 21, 2013 7:16 am

Skift Take

The award is one of only several accolades the redesign has received amidst customers bemoaning the new tail and rumors that another livery change is coming alongside the US Airways merger.

— Samantha Shankman

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Patrick Cardinal  / Flickr

American Airlines outfitted in its new livery takes off from Montreal, Canada. Patrick Cardinal / Flickr


Last week at the 54th annual CLIO Awards creative marketing agency FutureBrand North America was received a trophy in the corporate identity design category for its recent work with iconic American Airlines brand.

According to the agency, the honour marks the first time an airline brand has been awarded a CLIO in Corporate Identity Design.

Launched around the world on January 17th, 2013, the new American Airlines identity and livery reflect a more modern, vibrant and welcoming spirit for the brand, according to FutureBrand. It also marks the first time the identity has been updated in 46 years.

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