Transport Airports

UK’s best-known foodies to revamp Heathrow’s food offerings

Excerpt from Heathrow Media

May 08, 2013 3:02 am

Skift Take

Heathrow’s been known for these high profile gimmicks — hiring Alain De Botton as airport’s writer-in-residence — though if this one improves its already relatively good food options, it would be well worth it.

— Rafat Ali

Evolving Strategies in Travel Ad Tech and Bookings


Two of UK’s best-known foodies have been appointed as the official taste buds of Heathrow. BBC’s Masterchef show star chefs John Torode and Gregg Wallace were tasked with eating their way around the UK’s only hub airport in 80 plates and to set Heathrow a six-month challenge to improve the airport dining experience. The duo were given access to all areas of the airport to sip, sample and savour dishes from Heathrow’s 73 restaurants and bars to better understand and improve the airport offering.

 

 

 

 

 

 

 

 

John and Gregg have tasked Heathrow’s food and beverage team with introducing healthier food choices across the terminals and asking them to champion British culinary talent. John and Gregg’s experiences are also being used to launch heathrow’s first food guide, “Food on the Fly”, which will provide passengers with an overview of the various dining options available in the airport.

Every year 26 million orders are placed at Heathrow’s restaurants and bars, which include options such as Caviar House and Prunier, Gordon Ramsay’s Plane Food, Oriel and rhubarb, as well as high street shops such as YO! Sushi, Strada and Carluccio’s.

10,000 copies of “Food on the Fly” will be published and handed out to passengers, with a digital version available to download from Heathrow.com from July.

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