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Affluent travelers’ tendency to travel and spend more than average makes them businesses’ target customers, and how and where they choose to spend are keys for companies looking to tap into the market.
An American living in a household that makes more than $150,000 is estimated take 4.7 times the vacation days of an average U.S. consumer.
Affluent Americans take an average of three six-day vacations a year, according to The Resonance Report 2013. This looks like a global expedition in comparison to the 3.8 vacation days taken by the average U.S. worker in 2010.
The affluent, as described by this report, are those that live in households that make more than $150,000 in the United States. The average “affluent” household earns an income of $370,000 and has an average net worth of $3.1 million. These households represent the top 9 percent of America, but they are spending much more than that on travel.
Affluent travelers account for an estimated 37% of all spending on vacation homes, 29% of spending on lodging for trips away from home, and 29% of all spending on air travel.
The full report detailing the travel habits of American’s most well-off travelers is below: