Destinations

The vacation gap: Rich Americans take 18 days; the average American gets 3.8

@SamShankman

Apr 19, 2013 8:46 am

Skift Take

Affluent travelers’ tendency to travel and spend more than average makes them businesses’ target customers, and how and where they choose to spend are keys for companies looking to tap into the market.

— Samantha Shankman

Sponsored by:

Discover the Top Travel Brands on Social Media

Manuela Oprea  / Flickr

Sailboats as seen from the water in Martha's Vineyard. Manuela Oprea / Flickr


An American living in a household that makes more than $150,000 is estimated take 4.7 times the vacation days of an average U.S. consumer.

Affluent Americans take an average of three six-day vacations a year, according to The Resonance Report 2013. This looks like a global expedition in comparison to the 3.8 vacation days taken by the average U.S. worker in 2010.

The affluent, as described by this report, are those that live in households that make more than $150,000 in the United States. The average “affluent” household earns an income of $370,000 and has an average net worth of $3.1 million. These households represent the top 9 percent of America, but they are spending much more than that on travel.

Affluent travelers account for an estimated 37% of all spending on vacation homes, 29% of spending on lodging for trips away from home, and 29% of all spending on air travel.

The full report detailing the travel habits of American’s most well-off travelers is below:

Tags: ,

Follow @SamShankman

Next Up

More on Skift

Four Seasons Has Its Own Jet Now for Its High-End Tours
Hotel-Booking Site PointsHound Acquired by Points International
How Airlines and Airports Will Use Tech to Boost Retail
How to Find the ‘Holistic Traveler’ Trapped in Your Data

We're the Moneyball of the Travel Industry

We know what's coming next in travel. Subscribe to the newsletter and get all the goodness in your inbox daily.