Digital

The Sheraton Hawaii ad pitch that even Don Draper couldn’t pull off

@jasonclampet

Apr 08, 2013 12:29 am

Skift Take

Will this be the season Draper’s agency lands the big airline they’ve always dreamed of? Travel and design geeks hope “yes.”

— Jason Clampet

Sponsored by:

Evolving Strategies in Travel Ad Tech and Bookings

 / Mad Men / AMC

Don Draper's morbid pitch for Sheraton's Hawaii properties. / Mad Men / AMC


The AMC series “Mad Men” has always had a soft spot for travel.

The kick-off to the sixth season begins at a resort in Hawaii, where protagonist Don Draper is again trying to figure himself out, this time assisted by his wife Megan. While in Hawaii, Don encounters a solider who he bonds with and then begins thinking morbid thoughts about his own veteran years.

Later in the episode, this soul-searching culminates in a rather un-Draper-like performance before clients from Sheraton Hotels. Thinking of his own experience, Don pitches Hawaii as a place for transformation taken to the extreme. It’s not just a place to find yourself, or come up with a better plan: The creative for the pitch has an empty suit laying on the beach like a chalk drawing of a murdered man.

Needless to say, Sheraton doesn’t go for it.

Read more: “Mad Men’s travel advertisements: Inspiring the jet-set era” [Slideshow]

Tags: ,

Follow @jasonclampet

Next Up

More on Skift

Hotel-Booking Site PointsHound Acquired by Points International
New York Political Leaders Host Anti-Airbnb Press Conference
What Happens When Airbnb and the NY Attorney General Meet Today
How to Find the ‘Holistic Traveler’ Trapped in Your Data

We're the Moneyball of the Travel Industry

We know what's coming next in travel. Subscribe to the newsletter and get all the goodness in your inbox daily.