Destinations

The four Canadian provinces vying to attract New Yorkers this summer, in print

@rafat

Apr 06, 2013 11:43 am

Skift Take

Print full color ads still work in travel, though we wonder if the print NYT travel section is the best venue for catching the attention of New Yorkers, at least the young and active potential tourists these ads feature.

— Rafat Ali

Free Report: The Future of Personalized Marketing in Travel

The Fortress of Louisbourg, at Louisbourg on Cape Breton Island, Nova Scotia.


Come summer — we in New York City will eventually have a real one, we hope — and Canadian provinces within a day’s driving or short flying distance of NYC start revving up their tourism marketing plans.

Some of those plans involve plastering billboards in the City or subway, a very effective way in our opinion. Some of them still go for the quaint print ads in newspapers, and the New York Times’ weekend travel section is the beneficiary, nevermind digital.

The last two weekend editions of the NYT travel section have been a battleground of sorts for four different Canadian provinces, with half-page full color spreadouts. These are: Nova Scotia, New Brunswick, Newfoundland Labrador and Prince Edward Island.

Below are these ads from last two weekends:

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

EPSON MFP image

Tags: ,

Follow @rafat

Next Up

More on Skift

Lufthansa Partners With German Online Food Retailer to Deliver Airline Food On The Ground
Poll: The Travel Companies With the Highest Brand Equity
Technology and In-Flight Entertainment Make Flyers Happy
Free Webinar: The Rise of the Silent Traveler