Digital

Are hotel TVs nearing extinction?

Excerpt from Hotel Management

Apr 03, 2013 8:51 am

Skift Take

The chance that hotel room TVs will die is only remote. Instead, they likely will evolve as a complement to guests’ personal mobile/computing devices, and as a locus for hotels’ concierge and other guest services.

— Dennis Schaal

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Evolving Strategies in Travel Ad Tech and Bookings

Neal B. Johnson  / flickr.com

Neal B. Johnson / flickr.com


Content is changing. Guestroom TVs are moving away from video services to guest touchpoints that bring guest content and hotel services together.

As guests become more used to accessing content through streaming services, such as Netflix and Hulu, they will expect to be able to access those services while on the road, said Bob Wagener, EVP of sales and marketing at Roomlinx. “Hotels can keep pace with guest expectations with TVs that put the guest’s content on the screen.”

“The guestroom television just has to be viewed as another piece of glass in the room,” Wagener said. “There’s a lot of buzz around mobile apps on personal devices, and the reason is those devices tie into the Internet. The TV has to follow suit.”

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