Rooms Hotels

La Quinta CEO on how the hotel technology world has changed

Excerpt from SmartBusiness

Apr 03, 2013 2:36 am

Skift Take

Some smart thinking and moves from a brand you would not expect to be on the cutting edge of technology. The wi-fi bandwidth management, described later in the story, is pretty unique too.

— Rafat Ali

Free Report: The Changing Business of Extended-Stay Hotels

It used to be that it was all about giving the guest the technology that they needed and wanted. You would make that technology available and put it in the room, whether it was a fax machine or the delivery of bandwidth to the room….Today, it isn’t about giving them technology. It’s about giving them the capability of using the technology that they’re traveling with.

In 2012, we launched a new mobile site…On this site, we launched a platform called LQ Instant Hold. When you go to book a room, you’ll see a banner that says LQ Instant Hold. If you click on it, we will hold a room for you for up to four hours. All you have to do is enter your phone number…We launched this in February, and by June, 40 percent of all our mobile bookings were coming through LQ Instant Hold.

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