Quantcast
Transport Airlines

Airline brand identities: The grown-up, the hipster and the meanie

Excerpt from Good Morning America

Skift Take

Passengers do care — sometimes vehemently — about an airline’s image, but reliable service and decent fares are more important.

— Dennis Schaal

Quirky, even wacky identities are the hallmark of several carriers that pay good money for this branding. Let’s look at three airline images then answer this question: When it comes to choosing whom to fly with, do passengers really give a [rabid badger, per Virgin America] about image?

You have to wonder whether JetBlue’s catchphrase, “we’ll throw in a little thing called humanity” isn’t a not-so-veiled dig at that meanie, Spirit. Florida-based discounter Spirit revels in an endless stream of nasty or snarky website ads targeting politicians (the former governor of Illinois’ conviction was marked by screaming headlines announcing a “Slammer Sale!”); athletes (an allegedly enhanced Yankee was tweaked in the “Improve Your Travel Performance” sale); and don’t forget that Secret Service prostitution scandal (“More Bang for Your Buck”).

Read the Complete Story →

More Stories Below ▼
Priceline Acquires Australian Restaurant Reservations Platform AS Digital
The Vacation Rental Technology Ecosystem
Trend Report

The Vacation Rental Technology Ecosystem

Airbnb Says It Hosted a Record 17 Million Guests This Summer
A Marketer’s Cheat Sheet to Creating Engaging Content for Travelers

A Marketer’s Cheat Sheet to Creating Engaging Content for Travelers

Daily Travel Startup Watch: The Hotels Network, TravelTag and More
Free Report: What Millennials Want in Meetings