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The brilliant design idea to put a local farmer’s market inside a NYC hotel

Excerpt from Urban Gardens

Mar 23, 2013 6:39 am

Skift Take

New York’s trend-seeking tourists and locals would flock to the hotel that blends two of the industry’s hottest concepts, locally grown cuisine and sustainable design.

— Samantha Shankman

Win a Food Tour For Two Through Charleston, SC

Dean Moran  / Jovoto

Dean Moran's idea for the Allotment Hotel was put on German crowdsourcing platform Jovoto as part of Tablet Hotels' concept competition. Dean Moran / Jovoto


We love this cool hotel concept: The Allotment, a hotel whose culinary focus makes growing and cooking food the fundamental ingredient of the guest experience.

This was the grand prize winner of the Tablet Hotels competition, Rethink Hotels, which called for a “social hotel concept of the future” for New York City–an environment that would bring together hotel guests and city residents unpredictably, unexpectedly, and serendipitously.

…the Allotment is composed of four distinct elements–a market, restaurant, rooftop urban farm, and an off-site experience where guests explore the city’s culinary offerings with the hotel’s chefs.

Here are more images from Dean Moran’s contest entry:

Farmers Market Hotel

Farmers Market Hotel 2

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