Chinese love affairs push business travelers towards familiar hotel brands
It might be as boring as vanilla ice cream, but a guarantee of clean sheets and a working bathroom is enough to prompt business travelers to seek out and pay extra for established recognized hotel brands.
Excerpt from The Economist
In China, a sexual revolution is leaving business-travellers-on-a-budget out in the cold—or, at least, red in the face—according to a story by Radio Netherlands. Cheap hotels that are used to accommodating price-conscious business travellers are now cashing in on changing attitudes and catering to new customers—local lovers.
Other than this being an interesting story about how business responds to changing attitudes, it is also a fair reminder that, for international business travellers, cheap hotels in unfamiliar places often aren’t worth the risk. Well-known business hotel chains are attractive for the same reason that Starbucks or MacDonald’s are: abroad, they are reassuringly familiar.