Budget Travel is technically dead, so why is its website still breathing?
Budget Travel’s website is a fantastic asset, but it’s not likely buyers will assess much value to anything beyond the URL if they seek to forge a new path for the troubled travel brand.
Excerpt from NYTimes.com
As the magazine Budget Travel winds its way through bankruptcy court and its lawyers insist that its staff stop working, the Web site continues to chug along with periodic posts by Robert Firpo Cappiello. On March 1, he wrote about how travelers can save on Rail Europe this month. On Feb. 27 he debated whether Las Vegas was safe. On Feb. 22, he introduced readers to “America’s coolest small town.”
But the lawyers handling Budget Travel’s bankruptcy had no idea that Budget Travel was still publishing material. According to e-mails included in the bankruptcy filing, Robert A. Wolf, a legal adviser on the case, ordered Elaine Alimonti, Budget Travel’s vice president and publisher, in a Feb. 14th e-mail to “cease and desist immediately from conducting any and all business activities on behalf of Budget Travel.”