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Although the cruise industry will eventually bounce back, those who have never taken a cruise are even less likely to try one than they were one a year ago.
The drop in perceived quality (18 percent) and intent to buy (13 percent) was the most notable for Carnival, but impacted other brands including Disney, Holland America, and Royal Caribbean to a lesser extent.
The poll also found that 57 percent of American adults believe air travel to be “much more reliable” than taking a cruise. The perception of which is safer was split 50-50.