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Americans’ opinions of cruise lines plummet after Carnival Triumph

@SamShankman

Mar 05, 2013 9:54 am

Skift Take

Although the cruise industry will eventually bounce back, those who have never taken a cruise are even less likely to try one than they were one a year ago.

— Samantha Shankman

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Evolving Strategies in Travel Ad Tech and Bookings

U.S. Coast Guard  / Reuters

A small boat from the U.S. Coast Guard Cutter Vigorous patrols near the cruise ship Carnival Triumph in the Gulf of Mexico, in this February 11, 2013 handout photo. U.S. Coast Guard / Reuters


It’s not surprising that a recent poll by Harris Interactive found that U.S. adults have less trust and a worse perception of major cruise lines following the Carnival Triumph disaster last month.

The drop in perceived quality (18 percent) and intent to buy (13 percent) was the most notable for Carnival, but impacted other brands including Disney, Holland America, and Royal Caribbean to a lesser extent.

The poll also found that 57 percent of American adults believe air travel to be “much more reliable” than taking a cruise. The perception of which is safer was split 50-50.

Cruise Brand Perceptions Chart

 

Cruise Brand Trust Chart

 

Cruise Purchase Intent

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