The result is now a consumer phenomenon called GoPro, America’s fastest-growing digital imaging company.
Go anywhere active these days, whether it’s the mountains of Vail or the scuba-diving depths of Honolulu’s Hanauma Bay, and you’re bound to see a GoPro or 20. Kids these days don’t film their wave rides or half-pipe tricks. They GoPro them, strapping the $200 to $400 cameras to helmets, handlebars and surfboards.
GoPro sales have more than doubled every year since the first camera’s debut in 2004. In 2012 the company sold 2.3 million cameras and grossed $521 million, according to Woodman; with $100 million in sales in January alone, that annual figure should again double this year. For the month of December GoPro was the highest-grossing digital imaging brand at Best Buy, knocking out Sony for the first time in the chain’s history.
Forbes video on GoPro founder and CEO Nicholas Woodman: