Digital

The 37-year old who’s changed adventure travel forever

Excerpt from Forbes

Mar 04, 2013 12:51 pm

Skift Take

Amazing story, this. And it has changed how the generation growing up now sees adventure activities and travel, literally.

— Rafat Ali

Free Report: The Changing Business of Extended-Stay Hotels

Forbes Video screenshot

GoPro founder and CEO Nicholas Woodman, strapped with two of his cameras. Forbes Video screenshot


The result is now a consumer phenomenon called GoPro, America’s fastest-growing digital imaging company.

Go anywhere active these days, whether it’s the mountains of Vail or the scuba-diving depths of Honolulu’s Hanauma Bay, and you’re bound to see a GoPro or 20. Kids these days don’t film their wave rides or half-pipe tricks. They GoPro them, strapping the $200 to $400 cameras to helmets, handlebars and surfboards.

GoPro sales have more than doubled every year since the first camera’s debut in 2004. In 2012 the company sold 2.3 million cameras and grossed $521 million, according to Woodman; with $100 million in sales in January alone, that annual figure should again double this year. For the month of December GoPro was the highest-grossing digital imaging brand at Best Buy, knocking out Sony for the first time in the chain’s history.

Forbes video on GoPro founder and CEO Nicholas Woodman:

Read the Complete Story →

Tags: ,

Next Up

More on Skift

How Online Travel Agency Lobbyists Helped Kill Florida Hotel Tax Lawsuit
Starwood Betting That High Cost of Mobile Check-Ins Will Be Worth It
Daily Travel Startup Watch: Toilocate, What’s it Like and More
Free Webinar: How To Effectively Personalize Marketing Across Travel Sectors