Airlines aim for a better night’s sleep in new wave of in-flight amenities
Airlines add small touches in hopes of differentiating themselves from the competition, but price, schedules, and travel policies will continue to mandate business travelers’ final booking.
Excerpt from New York Times
Those flat-bed seats for international business-class fliers? Now that most airlines offer them, they are not so special anymore. Instead, in the newest iteration of the battle for deep-pocketed fliers, the airlines are introducing an ever-growing assortment of in-flight amenities to go with those seats.
Delta Air Lines, in the latest move, plans to announce on Tuesday that a partnership with Westin Hotels and Resorts will give business-class passengers on international and transcontinental flights “Westin Heavenly In-Flight Bedding,” starting this summer.
That follows the introduction in the last two years of upgrades in business-class services by airlines like American Airlines, United Airlines, Virgin Atlantic, Lufthansa, Cathay Pacific and Qantas, featuring everything from improved mood lighting and in-flight entertainment to designer amenity kits and the option to pre-order meals by e-mail.