Digital

Skype launches gift cards just in time for long-distance lovers

Excerpt from TechCrunch

Feb 13, 2013 12:52 pm

Skift Take

Skype’s gift cards could generate more revenue than Hotel Tonight’s and Uber’s recently launched and comparable credit programs because Skype is a much larger operation and due to immediacy of the video platform.

— Samantha Shankman

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Microsoft-owned Skype is rolling out updates today to both its Mac and Windows desktop applications, which introduce the ability for Skype users to send each other gifts in the form of Skype credit Gift Cards. The feature ties in nicely given Skype’s Facebook integration, as users already receive alerts on the platform when one of their Facebook friends is having a birthday.

Gift givers can pick out a virtual gift card, personalize their message and add an amount of their choosing. The card is delivered to the recipient via email, who can then use the credit to call you with their prolific thanks.

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