Destinations

Jeddah, Saudi Arabia is the latest city to get tricked by QR code marketers

Feb 12, 2013 1:17 am

Skift Take

You know a faster way to discover a street name that doesn’t involve downloading a silly app, snapping a picture of a funky symbol, sharing that (and personal data) with a central service, and waiting to open a web page? It’s called a street sign.

— Jason Clampet

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Jeddah Municipality started rolling out its newly designed street signs with QR code tag system.

Visitors and residents will be able to learn of a street name, location and GPS coordinates by taking a snap shot using their smart phone reader.

“The signs have already been mounted at number Jeddah’s districts,” said undersecretary for projects and urban construction at the Jeddah mayor’s office Ibrahim Kutub Khana. “This includes Basateen, Muhamadia, Naeem and Salamh. These new signs includes a property’s GPS coordinates, street name and location inside the district. To make locating and navigating in Jeddah more easier and convenient visitors and residents.”

By pointing their smart phones at the QR code tag, all the information is stored inside a database. The information can be accessed through satellite positioning systems.

Plans are also under way for installing additional new signs in more of the city’s districts.

(c)2013 the Arab News (Jeddah, Saudi Arabia). Distributed by MCT Information Services

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