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London hotel holds Valentine’s Day promotion via Twitter’s Vine app

Excerpt from BigHospitality

Feb 11, 2013 11:03 am

Skift Take

Many hotels are overwhelmed with the current selection of social media platforms, but experimenting with new mediums will pay off in the long run even if the buzz on new products dies out quickly.

— Samantha Shankman

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With Valentine’s Day fast approaching, hotels,…are looking for innovative ways to market their business but one hotel believes its campaign is truly unique – it is testing brand new Twitter video app Vine.

The Cavendish London has launched its #ValentineVine competition to win a romantic break for two at the hotel… Twitter users are asked to download the Vine app, if they don’t already have it, and record a romantic video before sending it to the hotel’s Twitter account – the one judged to be the most romantic will win the prize.

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