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Dubai and Emirates team up to launch global ad campaign this spring

Excerpt from ArabianBusiness.com

Skift Take

This is a dream team with each one at the top of their games, and a mutually-beneficial partnership in the truest sense in that a boom for one always means a boost for the other.

— Samantha Shankman

Tourism chiefs in Dubai and Emirates Airline have announced plans to launch a new campaign to promote the emirate as a global destination.

A joint cooperation between the Department of Tourism and Commerce Marketing and Emirates Airline will launch the new campaign called Hello Dubai 2013.

The campaign will start on April 15 and will run until August 5 and with the aim of increasing the awareness of Dubai as a tourism destination. A total of 68 hotels will participate in the campaign and Emirates Airline will offer special rates during the period of the campaign, a statement said.

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