Transport Airlines

Dubai and Emirates team up to launch global ad campaign this spring

Excerpt from ArabianBusiness.com

Feb 09, 2013 10:11 am

Skift Take

This is a dream team with each one at the top of their games, and a mutually-beneficial partnership in the truest sense in that a boom for one always means a boost for the other.

— Samantha Shankman

Evolving Strategies in Travel Ad Tech and Bookings

Federico Ravassard  / Flickr

The skyline of Dubai as seen from the 124th floor of the Burj Khalifa, the highest tower in the world. Federico Ravassard / Flickr


Tourism chiefs in Dubai and Emirates Airline have announced plans to launch a new campaign to promote the emirate as a global destination.

A joint cooperation between the Department of Tourism and Commerce Marketing and Emirates Airline will launch the new campaign called Hello Dubai 2013.

The campaign will start on April 15 and will run until August 5 and with the aim of increasing the awareness of Dubai as a tourism destination. A total of 68 hotels will participate in the campaign and Emirates Airline will offer special rates during the period of the campaign, a statement said.

Read the Complete Story →

Tags: , ,

Next Up

More on Skift

Behind the Economics of Travel Metasearch
Shangri-La’s New Lhasa Hotel Opens Near the Top of the Himalayas
How Pharrell’s ‘Happy’ Is Spawning Amazing Travel Videos From Around the Globe
Top 3 Destination ‘Must Haves’ for Chinese Travelers

We're the Moneyball of the Travel Industry

We know what's coming next in travel. Subscribe to the newsletter and get all the goodness in your inbox daily.