Quantcast
Digital

Michelin Guides forgets to renew domain name; learns important lesson

Excerpt from Eater

Feb 07, 2013 6:48 am

Skift Take

Oh, you say you understand the digital world Mr. Traditional Guidebook Publisher? How about not leaving the task of renewing your domain name registration to the summer intern.

— Jason Clampet

Free Report: The Megatrends Defining Travel in 2015

Michel in Guides

Michel Platini as a Girl Guide. Michel in Guides


Oops: the good people over at the Michelin Guides did not register the domain name michelinguides.com, or let it lapse, or something, and now it’s part of a soccer joke. A British prankster named Adam Mascall purchased the name for a mere £6 (US $9.42), and then proceeded to put up what he is calling Michel in Guides.

It’s a website dedicated to French soccer star Michel Platini, and, according to the site’s Twitter account, ” his life if he were in the Girl Guides” (a sort of British Girl Scout). It’s just photo after photoshopped photo of Michel Platini dressed as a Girl Guide.

Read the Complete Story →

Tags: ,

Next Up

More on Skift

Daily Travel Startup Watch: Urbn Havn, TourPlus and More
Airbnb’s New $1 Billion Funding Would Value It At $20 Billion
Best Travel Ads This Week: Brands Building Emotional Connections
Why Data Breaches in Travel Can’t Be Ignored