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Michelin Guides forgets to renew domain name; learns important lesson

Excerpt from Eater

Skift Take

Oh, you say you understand the digital world Mr. Traditional Guidebook Publisher? How about not leaving the task of renewing your domain name registration to the summer intern.

— Jason Clampet

Oops: the good people over at the Michelin Guides did not register the domain name michelinguides.com, or let it lapse, or something, and now it’s part of a soccer joke. A British prankster named Adam Mascall purchased the name for a mere £6 (US $9.42), and then proceeded to put up what he is calling Michel in Guides.

It’s a website dedicated to French soccer star Michel Platini, and, according to the site’s Twitter account, ” his life if he were in the Girl Guides” (a sort of British Girl Scout). It’s just photo after photoshopped photo of Michel Platini dressed as a Girl Guide.

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