Rooms Hotels

Hyatt tests high-tech innovations on real guests at ‘hotel labs’

Excerpt from Hotel Management

Feb 07, 2013 10:01 am

Skift Take

First-time guests might never realize they’ve stayed in one of the eight properties where Hyatt experiments, but frequent customers are likely to notice the tweaks on operations and offerings.

— Samantha Shankman

Sponsored by:

Evolving Strategies in Travel Ad Tech and Bookings

 / Hyatt

The lobby of Hyatt's Andaz Liverpool Street in London. / Hyatt


Hyatt is taking some fascinating initiatives to cater to a modern, high-tech audience—most notably, setting up eight properties as “lab hotels” throughout the world. Four of the hotels are in the U.S. and the rest are in cities like Dehli, Hong Kong and London. And it as at these hotels where John Prusnick, director of IT innovation and strategy, leads major IT experiments and initiatives, ComputerWorld recently reported.

At any time, there are seven to nine unique projects under way at the lab hotels, and IT spends no more than 90 days on any one idea. The projects that don’t make the big time are chalked up to “return on experience” rather than ROI, Prusnick explains.

Read the Complete Story →

Tags:

Next Up

More on Skift

TripAdvisor Selects New Advertising Agency in Bid to Retool Campaign
Norwegian Air CEO Uses Annual Report to Attack Critics and Alliances
The Vacation Rental Concept That Gives Owners Professional Help
Why Personalized Data Matters to Boosting Your Bottom-Line

We're the Moneyball of the Travel Industry

We know what's coming next in travel. Subscribe to the newsletter and get all the goodness in your inbox daily.