The food trucks don’t necessarily boost the hub’s profits, but do improve its branding and reputation with locals and the hungry flyers they’re picking up.
It was really just a matter of time. Food trucks have invaded nearly every city in America. Why should the airports — the first glimpse travelers get of the cities they’re visiting — be left out?
A few airports have recently brought food trucks to their cell phone parking lots. Orlando International has six food trucks at its commercial lot and taxi staging area.
Tampa International has the most robust offering. The program started in mid-November as a way to service the throngs of people waiting in the cell phone parking lot to pick up loved ones during the busy holiday travel season. The 30-day trial was such a success that the airport has extended the program through August, with a new food truck every day.