Quantcast
Transport Cruises

Norwegian Cruise Line teams up with Boingo to bring New Yorkers free Wi-Fi

@SamShankman

Feb 04, 2013 10:39 am

Skift Take

The subway selection is so scant that the advertising promotion will be most effective at airports where travelers will likely encounter a large ad or video prior to accessing the Wi-Fi.

— Samantha Shankman

Free Report: The State of Chinese Outbound Market Travel

Free Report: The State of Student Travel

N.E.M.  / Flickr

Another Norwegian cruise ship sails past the iconic Statue of Liberty. N.E.M. / Flickr


Norwegian Cruise Line has partnered with Boingo to provide free Wi-Fi access at several subway stations and the airports John F. Kennedy (JFK), LaGuardia and Newark Liberty International during February.

The Boingo Wi-Fi is currently accessible on any Wi-Fi enabled device in select subways stations and on laptops for users at the New York airports. The subway stations included are:

  • 23rd Street & 8th Ave. (A, C, E)
  • 14th Street & 8th Ave. (A, C, L, E)
  • 14th Street & 6th Ave. (1, 2, 3)
  • 14 Street & 6th Ave. (F, L, M)

NCL is sponsoring the free access as part of an advertising campaign for its newest ship, Breakaway, which will begin sailing from New York City in May. It  will be the largest cruise ship to ever dock in Manhattan year-round and its hull will be covered with a 40,000 square foot mural of New York.

“The airports and subways are such iconic centers of activity for New Yorkers that sponsoring Wi-Fi in those venues seemed a natural extension to our New York City-inspired campaign for Norwegian Breakaway,” said Maria Miller, a NCL spokesperson, in a statement.

Boingo has gifted Manhattan with Wi-Fi in the past in partnerships with GoogleMicrosoft, and on its own.

Tags: , , ,

Follow @SamShankman

Next Up

More on Skift

Amazon Travel’s Real Challenge to Leading Booking Sites
Travel Alumni Spotlight: Smart Paths to Digital Travel Careers
All Videos From the Skift Global Forum Are Now Available For Viewing
From Campaigns to Content: The Evolution of Hotel Marketing