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The subway selection is so scant that the advertising promotion will be most effective at airports where travelers will likely encounter a large ad or video prior to accessing the Wi-Fi.
Norwegian Cruise Line has partnered with Boingo to provide free Wi-Fi access at several subway stations and the airports John F. Kennedy (JFK), LaGuardia and Newark Liberty International during February.
The Boingo Wi-Fi is currently accessible on any Wi-Fi enabled device in select subways stations and on laptops for users at the New York airports. The subway stations included are:
- 23rd Street & 8th Ave. (A, C, E)
- 14th Street & 8th Ave. (A, C, L, E)
- 14th Street & 6th Ave. (1, 2, 3)
- 14 Street & 6th Ave. (F, L, M)
NCL is sponsoring the free access as part of an advertising campaign for its newest ship, Breakaway, which will begin sailing from New York City in May. It will be the largest cruise ship to ever dock in Manhattan year-round and its hull will be covered with a 40,000 square foot mural of New York.
“The airports and subways are such iconic centers of activity for New Yorkers that sponsoring Wi-Fi in those venues seemed a natural extension to our New York City-inspired campaign for Norwegian Breakaway,” said Maria Miller, a NCL spokesperson, in a statement.