Digital

Hilton properties in the UK will comp bloggers rooms in exchange for social media chatter

Excerpt from Travolution

Feb 01, 2013 11:30 am

Skift Take

Organized groups of travel bloggers have turned to selling their audiences to hashtag campaigns for travel brands or destinations like Jordan and Scotland, but the parochial nature of their social networks raise questions about their real reach.

— Jason Clampet

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The Hilton hotel group is to exploit the influence of travel bloggers to raise the online awareness of a selection of its UK properties.

… Influential online writers selected from Stickyeyes’ Best British Bloggers programme will spend a night in one of the selected hotels as part of the #RediscoverHilton challenge, and share their unique experience on their own personal blog.

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