Digital

Why hotels want to make sure that free Internet doesn’t become the norm

Excerpt from NBCNews.com

Jan 31, 2013 8:53 am

Skift Take

The most likely future for hotel Wi-Fi is the tiered pricing plan: Get low-bandwidth surfing for free or cheap and pay more for data hogging activities like Netfilx streaming or video conferencing.

— Jason Clampet

Report: Social Media Customer Service in the Travel Industry

gflinch  / Flickr

gflinch / Flickr


Free Wi-Fi. You can get it while sipping a double tall latte at Starbucks, eating a Big Mac at McDonald’s or waiting for your flight at an increasing number of airports.

While relaxing at your hotel once you arrive? Maybe not as hotels continue to buck the free Internet trend in pursuit of millions of dollars in daily fees. According to the latest survey from PKF Hospitality Research, U.S. hotels took in $269 in telecommunications revenue per available room in 2011, an increase of 51 percent from two years earlier.

It’s safe to say that precious few of those dollars were earned from people using their guestroom phone.

Read the Complete Story →

Tags: , ,

Next Up

More on Skift

TripAdvisor CEO Exuberant About ‘Phenomenal’ Restaurant Opportunity
HotelTonight Adds Rooms in 80 New European Markets
Foursquare Releases New Logo Before Splitting Its Product in Half
A Modern Business Traveler’s Plea to the Corporate Travel World