China's outbound tourism market will only grow from here with the majority of Chinese travelers being young educated adults who will continue to travel throughout their lifetime and introduce it to their children.
In the recent past it has been observed that the number of Chinese citizens travelling abroad is growing day by day, boosted by a market of over 70 million people and a deficit in trade of tourism services of at least $20 billion hitting a new record. China alone has contributed about 30% to the growth in international tourism hence is now considered a steady growth pole in the world tourism economy.
The president of China’s tourism research institute Dai Bin said that with a population of nearly 1.4 billion and a steady rise in its economy, the country’s outbound tourism is still to reach its full potential.
An investigation carried out in 2011 about outbound tourists found out that approximately 65% of all tourists are young or middle aged individuals between 25-44 years old. Also 70% of all tourists either had a junior college or bachelor’s degree.