Destinations

Tourism Ireland’s web ambitions drive the €3 million launch of Ireland.com

Excerpt from Independent.ie

Jan 24, 2013 7:35 am

Skift Take

Tourism Ireland certainly is ambitious, and it will be interesting to see if its online outreach spends translates into visits.

— Jason Clampet

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Evolving Strategies in Travel Ad Tech and Bookings


Tourism Ireland has spent €3m on a new website that’s been made in England — including €500,000 for the domain name Ireland.com.

The tourist organisation defended the decision to award the lucrative contract to an English web design company, saying it was chosen after an EU-wide tender process.

This led to London company Hugo & Cat being chosen to design the new Ireland.com website. It had made the best offer on cost and technical grounds, said Tourism Ireland chief executive Niall Gibbons … “In the context of an industry that’s looking to generate €3.6bn this year, I think it’s going to represent excellent value for money.”

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