Destinations

Tourism Ireland’s web ambitions drive the €3 million launch of Ireland.com

Excerpt from Independent.ie

Jan 24, 2013 7:35 am

Skift Take

Tourism Ireland certainly is ambitious, and it will be interesting to see if its online outreach spends translates into visits.

— Jason Clampet

Latest Report: Instagram Strategies for Travel Brands


Tourism Ireland has spent €3m on a new website that’s been made in England — including €500,000 for the domain name Ireland.com.

The tourist organisation defended the decision to award the lucrative contract to an English web design company, saying it was chosen after an EU-wide tender process.

This led to London company Hugo & Cat being chosen to design the new Ireland.com website. It had made the best offer on cost and technical grounds, said Tourism Ireland chief executive Niall Gibbons … “In the context of an industry that’s looking to generate €3.6bn this year, I think it’s going to represent excellent value for money.”

Read the Complete Story →

Tags: ,

Next Up

More on Skift

Southwest CFO: ‘Our Customers Don’t Like Bag Fees So We Don’t Like Bag Fees’
Colombia Hotel Boom Spurred on by Starwood, Four Seasons and InterContinental
United Bets on Better Tech, Restaurants to Improve Newark Hub
Making Business Travel More Personal for Next-Gen Business Travelers