Tourism Ireland’s web ambitions drive the €3 million launch of Ireland.com

Skift Take

Tourism Ireland certainly is ambitious, and it will be interesting to see if its online outreach spends translates into visits.

-Jason Clampet

Tourism Ireland has spent €3m on a new website that’s been made in England — including €500,000 for the domain name Ireland.com.

The tourist organisation defended the decision to award the lucrative contract to an English web design company, saying it was chosen after an EU-wide tender process.

This led to London company Hugo & Cat being chosen to design the new Ireland.com website. It had made the best offer on cost and technical grounds, said Tourism Ireland chief executive Niall Gibbons … “In the context of an industry that’s looking to generate €3.6bn this year, I think it’s going to represent excellent value for money.”

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  • Eoin

    Biggest waste of money ever spent on a website… bad navigation, bad design, looks like flash, not responsive… come on!, these are things that even a newbie developer knows not to do! Promoting such a sad excuse for a website is going to be a hard task and cost even more money to try and persuade people to use the site… its content is not searchable by county, town etc, and it shows all the wrong results when you do manage to filter a search.

    Discover Ireland told me that it is still in development and that an smartphone compatible site is in the making to be released in the spring, but how that are going to get all that bad navigation structured into a ‘mini-site’ for phones is not going to be easy. What they should be doing instead is going back to the developers and telling them the end product is not up to standard and to either re-develop it or refund the money and support Irish jobs and get someone from Ireland to do the site. There is so much talented designers and developers in Ireland that would have done the site for far less, but of course, the tender on the site had to be tendered out to the whole of Europe but get this, the winning bidder is not new to Discover Ireland, they have previously done another site for them… hmmm, did they really win the bid over the 5 Irish bidders, or where they hired simply because they did work for Discover Ireland in the past?

    The whole thing stinks of ‘there’s more to it than we have been told’!

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