Rooms Hotels

Choice Hotels is no longer just a hotel company as it gets into timeshares

@denschaal

Jan 23, 2013 8:34 am

Skift Take

You are crazy if you think Airbnb and HomeAway aren’t pressuring the traditiional hotel industry. Choice Hotels’ new timeshare endeavor is a tiny manifestation of the disruption in the lodging industry.

— Dennis Schaal

Get the Latest Intelligence on the Travel Industry

Shore Crest Vacation Villas by Bluegreen Vacations.


Choice Hotels entered into its first marketing agreement with a timeshare company, and the move is a symbol of how lodging companies are looking to branch out beyond their traditional “hotel” businesses.

The agreement means that Bluegreen Vacations, a Boca Raton, Florida, timeshare company, becomes the “official vacation ownership provider for Choice Hotels,” and adds 21 Bluegreen Vacation Club Resorts to Choice’s Ascend Hotel Collection.

Plenty of hotels offer timeshares, but for Choice Hotels CEO Steve Joyce the new arrangement “allows Choice Hotels to pursue alternative business and marketing opportunities in a new leisure segment and advances one of our key priorities to further expand in the upscale market through the addition of these premier resort destinations to our portfolio.”

These timeshares are located in vacation destinations, including Aruba, Las Vegas, Miami, Orlando, Cape Cod, Phoenix, Savannah, and Myrtle Beach.

Choice Hotels franchises some 6,200 hotels in the U.S. and 30 other countries and territories, primarily under economy brands. Choice’s brands include Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, Econo Lodge, Rodeway Inn, MainStay Suites, Suburban Extended Stay Hotel, Cambria Suites, and Ascend Collection.

Tags: ,

Follow @denschaal

More on Skift

Starwood Extends Mobile Bookings and Inspiration to Google Glass
Sabre Prices Shares for Its IPO Below Initial Range
Daily Travel Startup Watch: Trevolta, Proper Swap and More
How to Find the ‘Holistic Traveler’ Trapped in Your Data

We're the Moneyball of the Travel Industry

We know what's coming next in travel. Subscribe to the newsletter and get all the goodness in your inbox daily.