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Despite stalled growth in China, Brazil and Russia, a wave of newly middle-class travelers from the BRICs and beyond will start visiting international destinations in the coming decades — dwarfing the numbers we’ve seen thus far.
Smart design tactics, plentiful connectivity, and large community spaces are the mark of these hotels that started in Europe and are making their way around the world.
The Alt Hotel brand is a part of a new niche that also includes such soon-to-be-household names including citizenM, easyHotel, the Pod Hotel and Yotel. Catering almost exclusively to the aptly dubbed “no-frills chic” audience, these brands focus on delivering minimalist product with several near-universally appealing services and all for a competitive rate.
Apart from being self-sufficient and Internet-savvy, this cluster also spends far less physical time in their rooms. Much like their smartphones, laptops and tablets, these travelers truly are mobile. With public Wi-Fi carriers aplenty, the modern traveler has everything they need to stay out until they’re ready for bed.