Destinations

Snowboarding’s fizzling out in U.S. and that’s hurting the winter resorts

Excerpt from New York Times

Jan 20, 2013 8:38 am

Skift Take

The expansion of the sport is important, for the future of the sport and for the future of expanding the clientele of winter mountain resorts.

— Rafat Ali

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Stef Lewandowski  / Flickr.com

Snowboarding needs to go beyond its edgy image to survive. Stef Lewandowski / Flickr.com


After exploding onto the scene about two decades ago, snowboarding is now sputtering in the United States, according to a recent study by RRC Associates…Snowboarders accounted for nearly one-third of visitors two years ago. Now that surge has fizzled.

The causes of the slowdown are many…Chief among them is age: the young “grommets” who fueled the sport’s explosion have matured..fewer young people seem to be taking up snowboarding. In the 2003-4 season more than 42 percent of all beginners on the slopes ages 14 and younger started out on a snowboard.

If nothing is done to reverse the slip, visits by snowboarders to resorts could plunge by one-third from its high by the winter of 2021-22.

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