Quantcast
Transport Airlines

American Airlines original designer Massimo Vignelli hates its redesign

Excerpt from BusinessWeek

Jan 20, 2013 4:04 am

Skift Take

Good design is good forever is his contention, and says AA’s new design won’t last the next 25 years.

— Rafat Ali

Free Report: The Megatrends Defining Travel in 2015

Come Attend the Best Conference in Travel

Jason  / Flickr.com

Massimo Vignelli in DC, talks about his DC Metro map design, which he originally did in 1976. Jason / Flickr.com


Q&A in BusinessWeek with designer Massimo Vignelli, the creator of the American Airlines’ outgoing logo.

What do you think of the redesign?
It has no sense of permanence. The American flag is great…But the American flag has 13 stripes, right? Not 11. Did American add only 11 stripes [to the flag on the tail] because they are in Chapter 11? I don’t think two more stripes would have been a disaster. And there are only two colors shown instead of all three. So is it a different flag?

What about the new logo?
Now they have something other than Helvetica that’s not as good or as powerful. Then they did a funny thing: Some may see an eagle [next to it], some may see something else. And they don’t even say it’s the eagle—they say it could be the eagle.

Read the Complete Story →

Tags:

Next Up

More on Skift

Behind Marriott’s Long Legacy of Support for LGBT Travel
Daily Travel Startup Watch: Harri, Zoi and More
Daily Travel Startup Watch: Trippers Pal, Zoi and More
The Emergence of Self-Service Screens is Changing Interactions on Planes and at Airports