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Video: American Airlines explains how and why the new design was chosen

@SamShankman

Jan 17, 2013 9:32 am

Skift Take

American says the decision to rebrand was a logical one with a new shipment of aircraft on the way, and why this was its best effort at ‘modernization.’

— Samantha Shankman

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American Airlines was met with criticism and a few approving nods after unveiling its new livery and logo this morning. The flight attendants’ union started looking for deeper meaning at whether there was a hint of the merger hidden in the color scheme, while many consumers were puzzled to why American would fix the one part of its business that wasn’t already broken.

Here top executives explain how the design was chosen, what each component stands for, and why was done now. The airline has also released a new commercial featuring the rebranded 777.

Behind the scenes: Creating American Airlines’ new look, logo, and livery

Change is in the air: American Airlines’ new commercial

American Airlines’ new livery on the 777-300ER

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