Digital

Using Flickr to rethink how people photograph destinations

Excerpt from The Atlantic Cities

Jan 16, 2013 8:12 am

Skift Take

The under-appreciated Flickr service is filled with insights about travel and tourism that are just begging to be explored.

— Jason Clampet

Latest Report: Instagram Strategies for Travel Brands

What do people photograph when they visit Fort Mason, an army base-turned-cultural center on the San Francisco waterfront?

Instead of heading down with a clipboard to do interviews, UC-Berkeley researcher Alexander Dunkel analyzed data from Flickr. Using geotags, which relay the exact location of the photographer, he was able to place over 125,000 photos on a map of the area [PDF, below], with expanding colored disks indicating the popularity of a certain viewpoints.

…¬†His findings, which won him an Honor Award at the American Society of Landscape Architects¬†2012 Student Awards, deliver a new, precise understanding of how people see what’s around them.

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