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Despite stalled growth in China, Brazil and Russia, a wave of newly middle-class travelers from the BRICs and beyond will start visiting international destinations in the coming decades — dwarfing the numbers we’ve seen thus far.
The only problem with Jet Lag Rooster is that the majority of business travelers that fly, and then have to hit the ground running, won’t take the time to adjust their exposure to light before or during a trip.
It’s 4 a.m., you’re lying in bed wide awake in a strange city. Turns out that 12-hour movie marathon on your long-haul flight to Asia didn’t ward off the jet lag as well as planned.
According to Jay Olson, who works in the psychology department at Vancouver’s Simon Fraser University, overcoming jet lag isn’t as simple as just forcing yourself to stay awake. Instead, travelers need to figure out when to seek and avoid light based on their own trip and body clocks.
It’s this science that inspired him to come up with Jet Lag Rooster, a new, free website that lets people enter their trip details and get their very own jet lag battle plan…