Destinations

Staycations are here to stay, says Cedar Fair CEO

Jan 10, 2013 1:36 pm

Skift Take

Staycations as a concept will of course stay as people mix local travel with less-frequent more-distant travel, but we do hope the word “staycation” does go away.

— Rafat Ali

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Al Behrman  / Associated Press

Cedar Fair CEO Matt Ouimet tours the Clermont Steel Fabricating plant, Wednesday, Jan. 9, 2013, in Batavia, Ohio. Al Behrman / Associated Press


The chief executive of one of the country’s largest amusement park companies Ohio-based Cedar Fair said since the economic downturn has people staying closer to home, staycations have boosted business at the parks.

CEO Matt Ouimet on Wednesday predicted the staycation trend would continue even with the economy improving. He spoke about the future of the amusement park industry and Cedar Fair Entertainment Co. after touring the plant where the newest roller coaster for the company’s Cedar Point park is under construction. He said Cedar Fair’s parks generally draw most of their visitors from within a couple of hundred miles.

“I think staycations are here to stay because people have rediscovered that it’s more fun, less complicated and less expensive to get in your car and drive to Cedar Point or other parks,” Ouimet said.

The key to success for Cedar Fair parks and others is to focus on the job of “keeping people happy.”

“As long as we do that and provide a great value for a full day’s experience, the industry will be healthy for a long time to come,” Ouimet said.

As he toured the plant, he several times said simply: “Wow!”

Clermont Steel Fabricators LLC in Batavia, just east of Cincinnati, is constructing the steel parts that will form a winged roller coaster, called GateKeeper, set to debut May 11.

Ouimet viewed sections of track and towers that will form a 100-foot tall keyhole-type opening for riders to pass through as they soar above guests entering the park. The blue-steeled tubular coaster will feature a 163-foot vertical drop and speeds of 67 mph, with riders on seats that extend sideways with nothing above or below them.

The $25 million coaster, designed to make people feel as though they are flying, will help provide the thrills that Ouimet says are a major part of Cedar Point’s attraction.

But he said it’s also an example of the investments Cedar Fair plans to make in its parks.

The company owns 15 entertainment sites, including 11 amusement parks and four water parks. While Ouimet didn’t provide specific investment plans for those parks, he said that Kings Island, Cedar Fair’s amusement park just north of Cincinnati, “is on my radar.”

The new coaster is part of a roughly $30 million project overhauling the entrance to Cedar Point in Sandusky. The company also plans to spend about $60 million over three years to renovate its hotels and some other projects at the park along Lake Erie.

The company has said it expects upcoming figures will show 2012 was its third consecutive year of record profitability and has projected revenue for the past year at $1.06 billion to $1.08 billion.

Ouimet oversaw the Disney Cruise Line and Disneyland Resort in California before going to Cedar Fair as president in June 2011. He became Cedar Fair’s CEO last January.

While Cedar Fair had become the nation’s third largest amusement park chain by the time Ouimet arrived, it has had to deal with problems in recent years, including a large debt from its $1.24 billion acquisition of Paramount Parks Inc. in 2006. That deal added five amusement parks to the chain but was followed by the economic downturn.

Now Ouimet says “business has never been better from a financial standpoint.”

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